Dossier / About Rev. 2026.07 · Subject RL‑01
Portrait of Raf Laus

Raf Laus

Lead Product Designer: complex systems, ubiquitous computing, applied AI.

I design the operating systems behind hard problems: federated AI assistants, end-to-end IoT connectivity, and the design systems teams build on. Invisible when it works, expensive when it doesn’t.

Discipline
Product design · complex systems
Focus
Applied AI · Enterprise ops
Base
Seattle, WA · open to relocation
Practicing since
2014
Field 01 / EducationCredentials
M.S. Human-Centered Design & EngineeringUniversity of Washington · Seattle 2020–2023
B.S. General BiologyDominican University of California · San Rafael Cell & Molecular
Field 02 / Tenure
12y

Practicing since 2014 · lead for 4y, since 2022 at Elanco.

Field 03 / Range
5+

AI, edge computing, telecom, biotech, e-commerce, payments, education.

Field 04 / Shipped
11

Projects to production across 5 industries.

Field 05 / BiographyThe short version

My mental model comes from biology. Before design and engineering, I studied cell and molecular biology, mapping metabolic pathways: how networks adapt under stress.

That shaped how I see products: systems with dependencies, feedback loops, and failure modes, not collections of screens.

I set design direction, build operational frameworks, author the systems teams build on, and mentor designers. I care about durable practice: work still load-bearing years after it ships.

WHAT I’VE BEEN UP TO:
Update

Took a much needed break for a few months and working on two passion projects.

Open to

Staff, lead, or principal roles, available now.

Field 06 / What the work proves
Operates at deal scaleQuote-to-order for enterprise IoT · thousands of SIMs per contract, four disconnected tools resolved onto one decision spine T‑Mobile
Leaves practice behindA timeboxed discovery cadence teams ran across 400+ inherited properties without me in the room Elanco
Field 07 / Practice note

Research makes uncertainty visible. Systems make it actionable. Craft makes the result scalable and sustainable.

RL · operating principle
Field 08 / Service recordProfessional work
Lead Product DesignerT-Mobile for Business · IoT Connectivity, Q2O, CPQ, Contracts 2024–2026
Senior / Lead Product DesignerElanco Animal Health · Applied AI, Continuous Discovery, Design System 2022–2024
Senior Product DesignerJohn McNeil Studio · Cisco NetAcad 2.0 2017–2018
Information ArchitectMacy’s & Bloomingdale’s · PayPal 2014–2016
Appendix B

Selected work

Three systems, three kinds of complexity. Read the cases.

Work 01T-Mobile

IoT Connectivity

The decision system behind every enterprise IoT deal: intake, pricing, and contracting on one spine.

View project
Work 02T-Mobile

IoT Framework

A nine-section intake that turns tribal knowledge into a guided, structured path.

View project
Work 03Elanco

ElancoGPT

A federated AI assistant that names its model and its risk: accountability in the chrome.

View project
Projects
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